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Dr. Carol Dweck in her book, Mindset: The New Psychology of Success, explains the concept of having a fixed mindset or a growth mindset.


One of the key principles of a growth mindset is the relationship that we have with effort. Effort is one of those things that gives meaning to life. It simply means that you care about something, something that’s important to you, and you’re willing to work for it.


Now, I love that quote because we tend to think that if something is hard, we might should shy away from it. We procrastinate. We avoid it.


When in truth, effort is a marker and a flag we should pay attention to. Effort indicates that we are on to something that is worthwhile because we’re willing to do the hard work.


I’ve always found that the greatest successes, as well as the greatest joys, come at the end of significant effort.


There are some in the internet marketing world and in the digital space that’ll tell you that everything is easy and it’s simple. I don’t believe they’re telling you the truth.


It is important for us to know that anything that is worth doing well, that is able to impact mankind, takes significant effort.


So what are you spending your effort on today?